In Brief: DoubleClick bought for $1.1 billion | InfoWorld | News | 2005-04-25 | By InfoWorld staff
“Two U.S. private equity firms have bought online advertising company DoubleClick for $1.1 billion, DoubleClick announced Monday. The firms, Hellman and Friedman and JMI Equity, expect to complete the deal in the third quarter. JMI Equity, which focuses on the software and business service industries, will hold a minority interest. Hellman and Friedman sees the acquisition of DoubleClick as an opportunity to extend its online advertising and marketing and data businesses, in part though the recognizable DoubleClick brand as well as utilizing its experienced staff, the company said.“
The 6th incarnation of Elmer's blog