“The lack of video, the lack of audio,” writes Richard Nash in What is the Business of Literature?, “is a feature of literature, not a bug.” This is exactly how we look at the book business at Thought Catalog. Books aren’t an antiquated technology. Books are cutting-edge technology. In fact, books are the greatest virtual reality machines on the market. While virtual reality gear like Oculus engulfs the brain to present a different reality, books engage the brain and present a different reality through a more creative exchange between medium and self.