At the risk of spoiling it, here is the two-bullet version of what it took me eight years to figure out:
- A free license is not just a different way to distribute the same product; a book with a free license is a fundamentally different product.
- Free books beget more free books in a way that conventional books don’t. Free books turn readers into writers.
Free Books, Why Not? http://greenteapress.com/free_books.html